Training: verb
An organised activity aimed at imparting information and/or instructions to improve the recipient's performance or to help him or her attain a required level of knowledge or skill.
Some brands have already invested into building their own in-house marketing teams. A Communications has developed a 1-to-1 or group training program designed to bring your own teams fully up to speed with how to execute any of the services we provide. We provide a two-day workshop of half a day training, with experts in the required fields, in your office, against a bespoke combination of the following skills:
Digital training
Gain everything you need to transform your digital marketing campaigns and take them to the next level with these essential classes. Master your overall strategy as well as deliver more compelling content. Discover how to use SEO to boost your search rankings, amplify your message with social media and continue to benefit from the reliable opportunities offered by email.
You can also sign up to learn how to maximise advertising opportunities with Google AdWords and across social media, and boost results further with Content Rate Optimisation tips and techniques. End the course with a clear picture of how to measure success across social media and with Google Analytics.
PR training
Learn everything from the basics of how to write everything from a press release to an op ed and about the different content opportunities available to your brand across different media platforms.
Understand how to best convey your key messages in a way media will pick it up, including how to write a boilerplate and why it's important. In the session you build a list of media outlets and both tier and categorise these ready for future use.
A Q&A will allow for the answers to brand and case specific issues.
Media training
TV:
- How to present yourself and your brand in a short space of time
- Why TV needs different detail and how to do it
- Real life scenario
Radio:
- How to present yourself and your brand on radio
- How to weave in key messages when someone else is driving the conversation
- What makes a great radio interviewee
- How to get called back
- Real life scenario
Newspapers:
- How to present yourself and your brand to a journalist who doesn’t know you
- How to weave in key messages when someone else is asking the questions
- What makes a great interviewee
- How to become the go-to on specific conversations
- Real life scenario
